About Sabina

I've seen what works

Hi, I’m Sabina Osorio 👋🏼 a strategic marketer obsessed with acquisition, engagement, and storytelling.

By day, I lead marketing for TED’s flagship events—driving growth, increasing membership, and building partnerships. By night, I wrestle with a mind full of marketing noise. 

With 10+ years in corporate, I've specialized in building acquisition engines, optimizing paid, organic, and lifecycle marketing to drive real impact.

I started Mindfull Marketer to document and share what I’ve learned in event marketing. Now, it’s evolving into a community and go-to resource for marketers who want to grow faster.